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The Firm

Our firm is different from other investment firms both in structure and spirit. Aaron Brask Capital reflects the ethics, discipline, and vigilant mindset of its founder Aaron Brask. His analytical background and experience working with ultra-affluent families around the globe have been key to formulating his approach to wealth management. Please click on the tabs below to learn how Aaron and his firm deliver peace of mind while preserving and growing clients' wealth.

Aaron Brask Capital

OfficeAaron Brask Capital is an independent, fee-only registered investment advisor. That means we do not favor any particular firm's products or services and we do not receive commissions that could bias our advice. Simply put, we are always looking out for our clients' best interests.

We structured our business to facilitate trust, but our analytical expertise and investment experience truly distinguish us from other firms. We conduct our own independent research and enjoy educating investors of all types. Whether it is a one-off financial plan, an ongoing advisory role, or investment management, we truly enjoy helping individuals, families, and organizations with their investments.

Aaron Bio

AaronUnlike most investment advisors, Aaron's background is in research - not sales. While working for two leading investment banks in New York and London, Aaron built and managed global teams to provide investment and risk management services for the firms’ top clients. He has been published and quoted in major newspapers and magazines including the Wall Street Journal, Financial Times, Barron’s, and Risk magazine.

Aaron is well respected by his family, friends, colleagues, and clients on both personal and professional levels. He is highly driven and focused on succeeding but always maintains the highest level of integrity in his endeavors. Aaron has a long track record of achievements both in academia and the investment business.

  • Executive program for financial accounting and analysis (London Business School)
  • PhD in Mathematical Finance (University of Florida)
  • Accelerated Master's Degree in Applied Mathematics (University of Florida)
  • Dual undergraduate degrees in mathematics and statistics (University of Florida)
  • Investment banking training program (JPMorgan)
  • Inaugural International Baccalaureate class in the Deerfield Beach school system
  • First 6.0 GPA and voted most likely to succeed at his high school
  • Voracious reader of books on investments - especially those by and about investing greats
  • 1996: Worked as a quantitative analyst on William R. Hough's proprietary trading desk
  • 1999: Joined JPMorgan's highly regarded Risk Management department
  • 2001: Transferred to Equity Derivatives Research in London
  • 2005: Recruited by Barclays Capital to build their equity research platform. Built and managed global teams focused on investment and risk management strategies for the firm’s top clients.
  • 2011: Launched Aaron Brask Capital
  • 2014-16: Developed Fundamental Reporting (patent pending) - a software tool used to monitor and analyze comprehensive fundamental performance for publicly traded companies and portfolios.

Aaron was born in St. Louis but grew up in south Florida with an active lifestyle involving much tennis, basketball, and surfing. Work brought him to New York and then London where he met his wife Stephanie. After 9 years in London and a one year sabbatical in France, they moved to Jupiter, Florida. Aaron and Stephanie are proud parents of their two toddlers Michael and Chloe. Stephanie is an avid tennis player and involved in their children's schools. Aaron is focused on growing his practice and learning how to play golf.

Independent Firms

Many investors prefer larger, well-known brokerage houses as a safer option when it comes to management of their wealth. However, data clearly indicates investors (especially those with substantial wealth) are increasingly moving away from larger wirehouses to independent investment advisors. This shift is driven by a variety of factors related to transparency, conflicts of interest, fees, and performance.

For those who enjoy cynical humor, Fred Schwed Jr’s book Where Are the Customers’ Yachts? is a great read with plenty of anecdotes about Wall Street firms. While this book was written over 75 years ago, Phil DeMuth and Ben Stein share more candid criticism of Wall Street firms in their 2013 book The Affluent Investor. Page one sets the tone claiming Wall Street firms are nothing less than "wealth expropriation machines."

While our section on Trust discusses these and other factors in more detail, the table below highlights some of the key differences between broker-dealers and independent advisors underpinning this trend toward independent firms.

Broker-dealers versus Independent RIAs

Broker-dealerIndependent RIAAaron Brask Capital
Assets Assets held in-house with firm's own brokerage. Broker has access to client funds and assets. Assets held with a third-party custodian. Advisor has discretion to buy/sell securities on behalf of client but cannot transfer monies outside client accounts. Most advisors  gloss over the details of custody and default to a single custodian for all of their clients. We advise clients on the advantages and disadvantages of various custodians and help them select the one that best suits their needs.
Standard of care Held to a suitability standard. Can sell investments they know are not the best for the client. Upholds a fiduciary standard. Places clients' interests ahead of their own. We go further to avoid conflicts of interest. As a fee-only advisor, we do not accept commissions or incentives from third parties that could potentially bias our advice.
Motivation Transactions and commissions Advice and long-term relationships Our top priority is delivering peace of mind so our clients can take comfort knowing their affairs are being managed with the care and expertise they deserve.
Policy Legality Code of ethics In order to facilitate the highest degree of transparency, we like to formulate investment policy statements dictating guidelines for the investment strategy and types of investments.
Fees, performance, and risk Disclosure and small print Transparency and accountability We report the performance of our client's investments and educate them on risks their portfolio may be exposed to. Moreover, we report and decompose the total fees they pay to manage their investments (e.g., fees we charge them directly as well as any ETF or mutual fund fees).